Privacy Policy

Moon Frost Jewelry
Effective Date: July 14, 2026
Contact: hello@moonfrostjewelry.com

Moon Frost Jewelry ("Company," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect, how we use and share it, and the rights available to you when you visit www.moonfrostjewelry.com or make a purchase from us (collectively, the "Site").

By using the Site, you acknowledge the practices described in this Privacy Policy. If you do not agree, please do not use the Site.

1. Information We Collect

A. Information You Provide Directly

Name
Email address
Shipping and billing address
Phone number
Order and purchase details
Customer service or contact form communications
Account information, if you create an account

Payment card information is collected and processed directly by our third-party payment processors. We do not store full payment card numbers on our systems.

B. Information Collected Automatically

IP address
Browser type and device identifiers
Pages viewed and time spent on the Site
Referring and exit pages
Approximate location derived from IP address

C. Information From Cookies, Pixels, and Similar Technologies

We use cookies, pixels, software development kits (SDKs), and similar tracking technologies to operate the Site, remember your preferences, analyze traffic, and measure advertising performance.

2. Advertising Technologies

We use the following advertising and analytics tools to understand how visitors interact with the Site and to measure and improve the performance of our advertising.

Meta Pixel

We use Meta Pixel to track actions taken on the Site, including page visits, adding items to a cart, and completing a purchase. This data may include IP address, cookie identifiers, and device information, and is used to show relevant ads on Meta platforms and build advertising audiences.

TikTok Pixel and TikTok Ads

We use the TikTok Pixel and related TikTok advertising tools to measure the performance of ads run on TikTok and to build and reach advertising audiences on TikTok. This may collect information such as pages visited, actions taken on the Site (viewing a product, adding to cart, completing a purchase), IP address, device identifiers, and cookie identifiers. TikTok may use this information to show you Moon Frost Jewelry ads on its platform and, where permitted, to measure and attribute ad performance.

Google Ads and Google Analytics

We use Google Ads, including conversion tracking and remarketing tags, along with Google Analytics, to measure Site traffic, measure the performance of our Google advertising, and show ads to visitors on Google properties and across the web through the Google Display Network. This may collect information such as IP address, device and browser information, pages viewed, and actions taken on the Site. Google may use this data to build advertising audiences and show you remarketing ads based on your prior visits to the Site.

General

None of these tools are used to read or record the contents of forms or private messages you submit, and we do not knowingly transmit sensitive personal information through them.

Under California and other state privacy laws, disclosures to Meta, TikTok, Google, or any other advertising partner may be considered "sharing" of personal information for cross-context behavioral advertising, even though we do not sell your information for money. See Section 7 for how to opt out.

3. How We Use Information

We use collected information to:

Process and fulfill orders
Provide customer support
Operate, maintain, and secure the Site
Detect and prevent fraud
Analyze Site performance and traffic
Measure and improve advertising effectiveness across Meta, TikTok, Google, and other platforms
Send transactional and, where consented, marketing communications
Comply with legal obligations

4. How We Share Information

We share information only as necessary with:

Payment processors, to complete transactions
Shipping carriers, to deliver orders
Hosting and IT service providers
Analytics providers, including Google Analytics
Advertising partners, including Meta, TikTok, and Google, for the purposes described in Section 2
Legal, regulatory, or law enforcement authorities, where required

We do not sell personal information in exchange for money. We do not sell or share your information with data brokers.

5. Data Retention

We retain personal information only as long as reasonably necessary to fulfill the purposes described in this Policy, complete transactions, comply with legal and tax obligations, resolve disputes, and enforce agreements. Order records are generally retained for the period required by applicable tax and accounting law.

6. Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information, consistent with applicable law, including the New York SHIELD Act. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

7. Your Privacy Rights and Choices

Cookie Controls

You can control non-essential cookies through your browser settings or, where available, a cookie preference tool on the Site. You can also limit TikTok and Google ad personalization directly through each platform's own ad settings.

California Residents

Under the California Consumer Privacy Act (CCPA), as amended by the CPRA, California residents have the right to:

Know what personal information we collect, use, and disclose
Request access to a copy of that information
Request correction of inaccurate information
Request deletion of personal information
Opt out of the sale or sharing of personal information for cross-context behavioral advertising
Not be discriminated against for exercising any of these rights

We do not sell personal information for money. Our use of Meta Pixel, TikTok Pixel, Google Ads, and similar advertising tools may constitute "sharing" under California law. You may opt out by contacting hello@moonfrostjewelry.com or by visiting moonfrostjewelry.com/pages/data-sharing-opt-out. We honor recognized opt-out preference signals, including Global Privacy Control (GPC), where technically required.

We will not deny goods or services, charge you a different price, or provide a different level of service because you exercised any privacy right described in this Policy.

To submit a verifiable consumer request, email hello@moonfrostjewelry.com with your name and the email address associated with your order. We will respond within the time required by law, generally 45 days, and may request additional information solely to verify your identity.

California Notice at Collection

In the past 12 months, we have collected the following categories of personal information for the purposes described in this Policy: identifiers (name, email, address, phone number), commercial information (order history), internet or network activity (browsing behavior, IP address), and geolocation data (approximate, from IP address). Categories disclosed to advertising partners such as Meta, TikTok, and Google for cross-context behavioral advertising may be considered "shared" under California law. We do not collect or use sensitive personal information beyond what is necessary to fulfill an order.

Connecticut, Virginia, Colorado, Utah, and Texas Residents

If you are a resident of these states, you may have the right to access, correct, delete, or obtain a portable copy of your personal information, and to opt out of targeted advertising, the sale of personal information, or profiling in furtherance of decisions that produce legal or similarly significant effects. To exercise these rights, contact hello@moonfrostjewelry.com. We will respond within the time required by applicable state law and will not discriminate against you for exercising these rights.

Other US Residents

If you reside in a state without a comprehensive privacy law, you may still contact us at hello@moonfrostjewelry.com with questions about your personal information, and we will respond in good faith.

8. Children's Privacy

The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected information from a child under 13, we will delete it.

9. Third-Party Links and Services

The Site may link to third-party websites or use third-party services (including payment processors, shipping carriers, analytics, and advertising partners such as Meta, TikTok, and Google) that operate under their own privacy policies. We are not responsible for the privacy practices of third parties.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The "Effective Date" at the top of this Policy reflects the most recent revision. Material changes will be reflected here; continued use of the Site after changes take effect constitutes acceptance of the updated Policy.

11. Contact Us

Moon Frost Jewelry
Based in New York, United States
Email: hello@moonfrostjewelry.com